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The Ultimate Digital Marketing Toolkit From Google

September 26th, 2015

This article is basically a list with some of the best and most useful tools that any digital marketer should know, taken from an official presentation shown at the recent Retail@Google event. Some of the services listed here are very popular, while others may be interesting surprises…

Google Trends

URL: google.com/trends

Google Trends

The Google Trends tool uses realtime search data to help you measure consumer search behaviors over time.

Consumer Barometer

URL: consumerbarometer.com

Consumer Barometer

The Consumer Barometer delivers consumer insights to support planning and decision-making in a fast changing digital landscape, like Internet usage and attitudes across various devices, the role of the Internet in making purchase decisions or online video use across different devices.

Think With Google

URL: thinkwithgoogle.com

Think With Google

Think with Google is Google’s take on fresh marketing insights and a look at what’s next. Find data, articles, research and case studies across various industries.

Google Consumer Surveys

URL: google.com/insights/consumersurveys/home

Google Consumer Surveys

Design, target and launch a survey (up to 10 questions) in minutes. Your survey is answered by real consumers on partner sites and the Google Opinion Rewards mobile app. Receive initial analyzed results in hours, complete results in just a few days.

Google Tag Manager

URL: http://www.google.com/tagmanager/

Google Tag Manager

A free tag container designed for marketers, that works with both Google and non-Google tags. Error proof and mobile ready, it allows for flexible tag firing. Multi-account and user permission options for collaborative working within agencies and groups.

Google Tag Assistant

URL: chrome.google.com/webstore/detail/tag-assistant-by-google

Google Tag Assistant

An official Chrome Extension from Google that can be used to to confirm correct tags on each page and testing custom parameters on remarketing tags, analytics tags and Google Tag Manager.

Rich Media Gallery

URL: richmediagallery.com

rich-media-gallery

The Rich Media Gallery is an intuitive guide to Google’s creative solutions to inspire and help you identify the optimal rich media ad formats for your campaign as well as resources to build them. The Adwords Ad gallery has easy to edit formats to build Lightbox ads with videos and images.

YouTube Analytics

URL: youtube.com/analytics

YouTube Analytics

YouTube Analytics is your channel’s pulse. It lets you uncover key insights of your YouTube channel and videos based on real viewer data and performance reports. You will better understand who your viewers are, where they are finding your videos, what makes them come and go, how you can increase audience engagement, how effective your annotations are, and how fans interact with your videos (e.g. likes, dislikes, shares, comments).

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How to show seller ratings on Google Ads

December 21st, 2014

Seller ratings are a Google extension that helps people know how online stores are rated for their quality of service. This is a very important piece of information when users are making purchasing decisions: for example, an e-commerce website with good ratings generally has more qualified leads and better ad performance.

An important note: these reviews and ratings are not related to particular products (they are not product reviews), but reflect the overall consumer experience within the website. For example general product quality, customer care, shipping times and shipping costs are important parameters here.

How Seller Ratings Are Displayed

Seller ratings are showed next to AdWords ads on Google’s SERPs and can appear on both desktop and mobile devices.

star-rating

Note that Google does not edit existing reviews but can filter out reviews that are considered untrustworthy or questionable.

Where Seller Ratings Come From

Here’s a list of valid seller ratings sources according to Google (I don’t know anything about their priority order, so assume they have the same importance):

Seller Ratings Requirements

Only ads that meet the following criteria are eligible to appear with seller ratings on Google search results and Google search partners:

  • The campaign type should be set to “Search Network with Display Select”, “Search & Display Networks” or “Search Network only”.
  • The business must have at least 30 unique reviews in the past 12 months and at least an average rating of 3.5 stars.
  • At least 10 of the above reviews must be in the customer’s language.

Note that this extension is currently active only on Google.com, Google.co.uk, Google.co.nz, Google.com.au, Google.de, Google.co.jp, Google.fr and Google.nl.

You don’t need a Google Merchant Center account for your ads to be eligible for seller ratings and there are not additional costs if you wanto to add seller ratings to your campaign (you’ll be charged as usual for clicks on your ad).

How to get good ratings

This is a very easy question: the main way to improve your ratings is being a great business:

  • make sure that your clients receive excellent customer service
  • always read the reviews about your website
  • try to resolve issues raised by your customer

And constantly check 3rd-party services working with/for you (e.g.shipping carrier): even if they’re not under your direct control, they can have an impact on your overall rating if they’re not doing their job well.

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